Trade Tuesday: Promoting The Advancement Of Women In International Trade

“Next time, ask: what’s the worst that will happen? Then push yourself a little further than you dare…”

Audre Lorde

There’s a ceiling to the amount and rate of growth you can achieve and maintain in your own domestic country market.  According to the Institute of International Economics, companies participating in global trade not only grow more quickly than those that don’t, they’re also less likely to go out of business.

Trading international also benefits you with competitive advantage in the domestic market with benchmarking quality products and services and innovation of world class technology in domestic markets.

Trading across borders also buffers against the political uncertainty that occurs through periods of transition. The instability of the political environment poses a risk to economic growth and diversification, by way of trading in different markets, can help to minimise the impact of political uncertainty.

Trading across borders makes financial sense for women in business, but where does one get started?

Just over 6 years ago, I joined an organisation that has changed my life. 

I joined OWIT Nairobi to help my growing business not knowing that I would meet women who would become an integral part of my business journey – women who have cheered me on in by bid to grow a global business.   In addition to building a strong network, the OWIT ecosystem has ensured access to the tools & information & people I have needed to grow my business. I have no doubt that the formula works

Business Support Organisations like OWIT support women in business in their bid to build thriving businesses.  OWIT provides female entrepreneurs with the answers, advice, and tools needed to grow their business and figure out the nuts & bolts of going global. By connecting to other like-minded entrepreneurs, you’ll have access to a wealth of small business knowledge and experience to tap into when you need advice or inspiration for your own company.

If you’re ready to learn new skills and grow your small business across borders, one of the smartest moves you can make is to join OWIT Nairobi today.

With love,
Mucha Mlingo
President, OWIT Nairobi
Founder, PTS Africa

At OWIT Nairobi, we have a vision to empower women to transform communities through global trade. We are committed to creating opportunities for women to connect to global markets. As a Business Support Organisation, we work closely with our members to ensure access to the necessary tools to build businesses that can go global.

For more information about OWIT Nairobi – visit our website,

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